When Greer Bernstein took over Patina she wanted to give the Short Pump restaurant a fresh look and feel. Creating a new brand was our first task.
The new identity needed to reflect Greer’s and Chef Kyle’s farm-to-table mission as well as their modern sensibilities. We developed a simple logo and tactile applications that focus on the feel and texture inherit to the substrate. From the unique menu boards to the screen printed gift cards, each piece of collateral creates a comfortable and welcoming feeling while reinforcing the high level of skill and care central to the restaurant.